Resume
2009-Present
A-American Self Storage, Los Angeles, California
Marketing Director
Enthusiastically conceived, executed and launched numerous targeted marketing campaigns, re-branding the company in the process. Limited resources were managed by strategically redistributing budgets. Printing and signage costs were reduced by up to 50%, while also cutting production and turnaround time by handling copy and artwork in-house. Authored many PR releases, articles, websites and blogs.
Created a web-based catalog of the updated marketing pieces and established an ordering protocol. Developed a brand new Yellow Page campaign. Spearheaded the eWaste Recycling program for the Western Region. Presented marketing initiatives to upper management monthly and rollouts to the regional managers quarterly, along with follow-through training. Worked directly with Managers in the field to increase their sales and marketing abilities.
2006-2008
PR Store, Pasadena, California
Owner / Senior Sales & Marketing Consultant
Designed, executed and implemented all phases of marketing and performed inside and outside sales for this street front marketing store. Managed and supervised sales and support staff. Oversaw creative and production on hundreds of projects in various media for entire client base. Increased sales volume of the store by 237% in the first few months. Accomplished The best pricing and delivery of printing, products and services through effective negotiation. Spoke and gave presentations at networking, community and non-profit events. “Famous Alice” achieved recognition twice, in 2008, by the marketing guru Dan Kennedy in his No BS Marketing newsletter.
2003-2006
Ad Café Design, Pasadena, California
Sales Professional/Creative Designer
Worked one-on-one with clients to ensure smooth execution of their graphic design projects within budget and timeline. Created and designed an extensive variety of marketing materials, such as brochures, logos, stationary packages, print ads, postcards, fliers, and corporate signage, as well as web design projects.
1990-2003
Dondero & Leonard Advertising, Sacramento, California
Senior Art Director
Directed creative design development for this fast-paced niche agency focusing on the marketing of new housing projects including large-scale, master-planned communities; projects included concept and design implementation of advertising campaigns, community logos, brochures, print ad signage, displays and other marketing materials.
1987-1990
JR Corcoran Company, Sacramento, California
Art Director
Created a broad-based supply of off-line news print advertisements and related marketing products for several newly developed housing communities; worked closely with outside vendors in timeline management and final project review.
1984-1987
DIC Enterprises, Inc., Encino California
Assistant Art Director
Supported a team of animators with the creation and development of an extensive line of products for this fast paced animation studio including print ads, logos, video packaging, brochures, invitations, style books, presentations and posters; oversaw approval and corrections of licensed product artwork, including design, color and character representation.
1982-1984
Adlib Advertising, San Diego, California
Art Director
Responsible for all phases of design and development of a line of hotel and restaurant branding campaigns, including, bidding, conceptual consultation, design paste-up, printing and billing.
1980-1982
RAB Marketing, New York, New York
Art Director
Oversaw all aspects of the creation of a full line of marketing and branding materials for three significant travel-related accounts; projects included design and layout of a monthly trade publication, full-color brochures and a biannual hotel guide with a distribution list exceeding 10,000 customers.
Education
1978-1980
Art Center College of Design, Pasadena, California
Area of study: Advertising Design
1976-1978
San Diego City College, San Diego, California
Associate Arts Degree, Commercial Art
